I wrote to five agents after I’d written my first thriller - more than thirty years ago - and not one even bothered to reply. Even when I had three books in print and was trying to get an agent for The Chinaman, only two agents out of six replied to my letter. If they won’t even reply to a published author and former Fleet Street journalist, what chance does a first-time writer have?
I get contacted regularly by frustrated writers who are simply being ignored by agents. I wrote to seven agents late in 2022 about a new novel I had written - only three replied. And I have sold millions of books! You’re just going to have to accept that getting an agent is no easy task, no matter how good a writer you are or how good your book is. I’m sorry, but that’s the cold hard truth of modern-day publishing.
Most agents these days have websites and on those websites they will explain their policy on submissions. When I first started you had to send a pristine typed manuscript. That's all changed, these days it’s all done by email. So send the manuscript, but bear in mind that you also have to sell yourself. You need to convince them that they need to read your work. If you’ve written a thriller, then push your military background if you have one. If you’ve written a book set in a school and you were a teacher, mention that. If you’ve written a crime novel and have spent time in prison, sell that. Push yourself as much as you push your book.
The Writers and Artists Year Book has a comprehensive list of agents in the UK, Ireland and the United States. Or you can Google ‘Literary agents who take submissions’. Write to them all. Every one. That’s the beauty of the new technologies, you can send a hundred emails as easily as one. Agents would prefer that you approach them one at at time, but as most don’t reply they have no right to ask that. Write to every agent you can. Dozens. Hundreds, if you want. Emails are free. If an agent really wants to represent you, he’s not going to care who else you approached.
In your email, promote yourself but flatter the agent. Find out who they represent and tell them what a great job they are doing for such-and-such a writer and that you think they’d be the perfect agent to handle your book. That’s how I got my first agent – I wrote Gerald Seymour’s agent a flattering letter and he took me on. He eventually sold The Chinaman and The Vets for a good six-figure sum. He went on to become an absolute nightmare - about which, more later!
Please don’t blame me if agents don’t write back. Most won’t even acknowledge receipt of your email. They can be very frustrating people to deal with. Just keep trying. Keep pushing. Work your contacts. Do you know anyone who works for an agency in any capacity? Did you go to school with someone who works for an agency? Start asking all your friends and relatives if they have any contacts. If it’s any comfort, the publishers I’ve spoken to all tell me the same thing – that if a book is good then it will be published eventually.
Don’t forget that every literary agency has several agents, so if one agent says no it’s still worth approaching other agents at the firm. Writing is very subjective, and what one agent hates another might love. So keep on trying! If you are rejected by every agent in town then there are two possibilities – either your book isn’t very good, or the agents are just incompetent. Either is a real possibility. But it might be worth having a closer look at your work, and try to be objective. Maybe the brutal truth is that your book isn’t as good as you think it is. Maybe it needs a total rewrite or maybe you need to start a new book. I think anyone who actually finishes a book deserves a pat on the back for that alone, but just because a book has been written doesn’t mean that it’s publishable.
There was a time when publishers refused to look at unsolicited manuscripts. I came through the slush pile at Harper Collins, back in the days when publishers used to love trawling through piles of manuscripts. What changed? Technology changed. I wrote my first novel on an old manual typewriter. It was bloody hard work. And if I made a mistake I had to retype a whole page. Rewrites were a nightmare! As a result, most would-be writers gave up. The process itself sorted out the wheat from the chaff. But then came computers and printers and writing a book became physically much easier. Anyone could write a book. And they did! And publishers were flooded with manuscripts, the vast majority of which were unpublishable. There was so little wheat and so much chaff that publishers shut down their slush piles and handed the selection process over to agents. Agents didn’t have the staff to deal with the tsunami of manuscripts, which is when the rot really set in. Agents abused their power as gatekeepers by simply ignoring most writers.
Nowadays publishers are looking at unsolicited manuscripts again so it is worth writing to editors. Just bear in mind that it is a long shot. Again, sell yourself and flatter them and maybe, just maybe, they might look at what you’ve written. But do bear in mind that your email might not get to the editor, it might be intercepted by an eager assistant. And don’t try phoning them – that is a total waste of time. Again, it is worth working any contacts you have. But don’t ask me or any other writer if we’ll read your work – we just don’t have the time and also won’t put ourselves in the position where we could be accused of plagiarism down the line! I know it’s frustrating, but the thing to remember is that nothing worth having comes easily.
One thing you must always remember is that agents are the middle-men in the publishing world. They are acting for writers (their clients) but the actual money comes from publishers. A writer has only one agent, but an agent has dozens, often hundreds, of writers, and will be dealing with all the major publishers. At the end of the day, an agent is not going to jeopardise his relationship with a publisher for the sake of one writer. Publishers are far more important to agents than writers are, and the writer is always going to come off worst in any conflict unless you have the clout that comes with being one of the really big sellers. That’s a sad fact of life, and all writers should remember it.
But, there’s no doubt that there are advantages in having a good agent in your corner. The agent can act as a buffer between you and your publisher, so that problems can be resolved without anyone taking it personally. It’s better to have a moan at your agent and let him or her negotiate with your publisher rather than you letting off steam yourself! And it’s definitely true that an agent is better placed to negotiate the financial arrangements – there’s more to a book deal than the advance, and often it’s in the small print that a good agent can really earn his commission. The trick is to find an agent who believes in you and who believes in your work.
The worst agents by far are those that I have come across in the States. Awful people. I had one who told me he didn’t think he could represent me ‘because I don’t think I would walk through walls for the book’. It was a stupid thing to say – a good agent is a salesman and a good salesman should be able to sell anything. I had another agent from a large agency grinning with pleasure when he told me that he wasn’t going to take me on. They seem to take pleasure in belittling writers, an attitude I’ve always been unable to understand. So, my advice would be to get an agent if you can. Once you have a deal and the big money starts rolling in, watch your agent like a hawk and if they start to take you for granted, sack them and get another. Once you have a revenue stream on offer, you will suddenly find that they will reply to your emails! Most writers I’ve been are unhappy with their agents but few ever move. It’s like banks. People are reluctant to change banks but they should do so at the first sign of a problem. There are plenty of banks out there and there are plenty of agents.
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