Some fascinating information from Mark Coker at Smashwords here - CLICK FOR SMASHWORDS SURVEY
I'm a huge fan of Smashwords and have been since they started. Smashwords probably accounts for 15 per cent of my self-published eBook sales at the moment, and that percentage is growing.
In the survey Mark talks about pricing, which is one of the main marketing tools open to a self-published writer. Mark sees $3.99 as the sweet spot, i.e. where earnings are maximised.
It certainly seems to me that the rush to buy cheap books - 99 cents to $2.99 - is over. Buyers now realise that most low-priced books simply aren't good.
I'm still trying to work out the sweet spot for my books. I recently raised the price of several of my books from $4.99 to $5.99 and sales pretty much halved overnight. I put them back to $4.99 and sales recovered almost immediately. I'm now wondering if I drop the price further - to $3.99 - will earnings rise? Watch this space!