Saturday, February 6, 2016

The Power Of Amazon

What's the best way of boosting sales of your eBooks? You'll hear people tell you that social media is the key, or blogging, or sending out free copies for reviews.  But the best way by far is to have Amazon promote your work.

My Spider Shepherd books were selected for a blitz promotion on Amazon on Friday, where ten of the books in the series were offered for the bargain basement price of 99p for 24 hours.

The first book in the series - Hard Landing - was already selling for 99p. The final book - Black Ops - stayed at £4.99.

Did it work?  Heck, yeah! Amazon must have worked their promotional magic because within hours all the books in the blitz were in the UK Amazon Top 50 list.

And two - White Lies and Soft Target - were in the Top 20!  White Lies reached number 16 and Soft Target was at number 19.

All the books dominated the Crime Action Fiction category, nailing pretty much all the top slots!

So an Amazon promotion definitely works. The problem is that it's not generally an option open to self-published writers. The Spider Shepherd books are published by Hodder and Stoughton and while Amazon have occasionally offered promotions for my self-published books, generally they prefer to promote books they publish themselves (through Thomas and Mercer etc) or books that are published by the main publishers. There is a downside too, with prices that low, and with the Government (VAT), the publisher, and Amazon, taking their cut, there isn't much left for the writer when a book is sold for 99p! Not that I'm complaining, it's a great way of getting new readers and the promotion had a knock-on effect with Black Ops, which soared up the charts even though it was at £4.99!

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